Finally a Number... 200,000
Business Week On-line gives us a few in-sights into the mind of the creator.
Business Week On-line
Eight Tech Trends for 2006
By Heather Green
Is the Web the New Hollywood?
The Internet is becoming a breeding ground for filmmakers and TV producers in both the indie-video and mainstream worlds
When Apple (AAPL ) Chief Executive Steve Jobs flashed a clip of the video blog Tiki Bar TV during the October launch of Apple's new video iPod, he turned the rollickingly sophomoric show into an instant online hit. Filmed in a 1950s-style bachelor pad, the bimonthly program is a farcical series of ad-libbed skits built around cocktails with names like the Volcano and the Red Oktober. Tiki Bar TV was launched on a lark about 10 months ago, and it attracts about 200,000 viewers, an audience the size of some established cable shows.
After years of hype, the Internet as TV is finally coming into its own. Never before has the opportunity been so great to take programming straight to the audience, circumventing the traditional film-industry production and distribution system. Until now, clever animated shorts or video clips that made a splash online have trod a well-worn path straight to TV, showing up on MTV, the Tonight Show, or even commercials (see BW, 1/30/06, "Three-Minute Moguls"). But not everyone considers online TV a stepping stone to Hollywood's bright lights.
Take Jeff Macpherson, the indie filmmaker in Vancouver who started Tiki Bar with his friends. He's getting plenty of attention from Hollywood types, but instead of trying to parlay Tiki Bar into a gig in big-budget TV or movies, Macpherson wants to raise money to create a series of similar shows for the Web. "This is the beginning of something big," Macpherson says. As people spend a growing portion of their lives online, some would-be movie moguls view Internet TV as an end in itself. Some are even finding that they can make money doing it.
From the podcast: Heather Green Podcast with Doctor Tiki
Heather: You kept doing it from there, bi-weekly now, its every other weekly now,
Doctor Tiki: Yeah, we are hitting the schedule bi-weekly, um, not bi-weekly now but bi-monthly. [At first] I was trying to do it once a week..., sporadically, like once a month, every three weeks,
Business Week On-line
Eight Tech Trends for 2006
By Heather Green
Is the Web the New Hollywood?
The Internet is becoming a breeding ground for filmmakers and TV producers in both the indie-video and mainstream worlds
When Apple (AAPL ) Chief Executive Steve Jobs flashed a clip of the video blog Tiki Bar TV during the October launch of Apple's new video iPod, he turned the rollickingly sophomoric show into an instant online hit. Filmed in a 1950s-style bachelor pad, the bimonthly program is a farcical series of ad-libbed skits built around cocktails with names like the Volcano and the Red Oktober. Tiki Bar TV was launched on a lark about 10 months ago, and it attracts about 200,000 viewers, an audience the size of some established cable shows.
After years of hype, the Internet as TV is finally coming into its own. Never before has the opportunity been so great to take programming straight to the audience, circumventing the traditional film-industry production and distribution system. Until now, clever animated shorts or video clips that made a splash online have trod a well-worn path straight to TV, showing up on MTV, the Tonight Show, or even commercials (see BW, 1/30/06, "Three-Minute Moguls"). But not everyone considers online TV a stepping stone to Hollywood's bright lights.
Take Jeff Macpherson, the indie filmmaker in Vancouver who started Tiki Bar with his friends. He's getting plenty of attention from Hollywood types, but instead of trying to parlay Tiki Bar into a gig in big-budget TV or movies, Macpherson wants to raise money to create a series of similar shows for the Web. "This is the beginning of something big," Macpherson says. As people spend a growing portion of their lives online, some would-be movie moguls view Internet TV as an end in itself. Some are even finding that they can make money doing it.
From the podcast: Heather Green Podcast with Doctor Tiki
Heather: You kept doing it from there, bi-weekly now, its every other weekly now,
Doctor Tiki: Yeah, we are hitting the schedule bi-weekly, um, not bi-weekly now but bi-monthly. [At first] I was trying to do it once a week..., sporadically, like once a month, every three weeks,
posted by Robert Martens at Saturday, January 28, 2006
4 Comments:
I would take financial advice from Dr. Tiki.
thanks lubricate! great news ~ and an extremely informative article!!!
i mean lucubrate, lol
Thanks for the heads up. So many cats out of the bag at once.
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